WATCH: Solutions discussed for challenges facing Clare tourism industry

Clare tourism operators united to address sector challenges in the second ever networking event of its kind this Wednesday, March 6.

Tourism interests from across Clare gathered at The Inn At Dromoland for the annual ‘Tourism Together’ Networking Event 2024.

Among much discussion, the urgent need for increased collaboration and the development of new initiatives to boost the private tourism sector in the county were key points outlined during the event.

Challenges facing the Clare tourism sector and indeed, the country as a whole, include the short accommodation supply. 

The latest figures in Clare show that 33% of bed nights have been charted by the government to deal with the current number of people seeking asylum, in response to the current refugee crisis.

The Clare Tourism Advisory Forum and Visit Clare encouraged those in attendance at the networking event to share their ideas on how Clare can position itself to meet current challenges and attract new business.

Sean Lally, chair of the Clare Tourism Advisory Forum said: “County Clare’s tourism operators are resilient and have a lengthy track record of adopting a collaborative approach to the development of the local sector. 

“Proactive thinking and the implementation of new initiatives are required now more than ever as we seek to overcome reduced available accommodation by enhancing County Clare’s appeal to the growing domestic visitor market.”

All attendees on the night were also provided with details of the Strategic Marketing Plan and Collateral for promoting the County of Clare for 2024. 

Deirdre O’Shea, head of tourism with Clare County Council added: “Irish tourism is facing challenges that are having an impact on the sector, many of which are beyond our control, but local operators are steadfast in their resolve to innovate and identify new opportunities to develop our overall offering.”