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Young people are breaking up with breakfast traditions it seems, as one in 10 say they never eat Irish fry-ups anymore.
A recent survey of 1,000 people between the ages 18 to 34 has found that while one in 10 don't eat fry-ups, a quarter of those surveyed hardly ever eat them.
A third of those surveyed said main reasons they choose not to eat fry-ups, or to rarely consume them, is that they are 'too fatty' and 'too calorie-dense'.
Lydia Baker, marketing manager at cooking appliance brand Breville, who commissioned the survey, says she thinks Gen Z is turning away from the fry-up after being turned against it by health influencers on social media.
She said: "Social media has spread an endless number of accounts giving advice on what’s ‘good’ and ‘bad’ to eat, with the humble fry-up often falling into the latter camp."
Additionally, 14% admitted to tucking into a fry-up just once or twice a year, while 31% think it takes too long to prepare. 38% consider the fry-up to be 'outdated'.
"There’s still time to save the iconic dish," Lydia continued.
"It’s perfectly possible to create a traditional fry-up that’s a little more guilt-free, and less hassle."
The study, carried out via OnePoll, also found seven in 10 of those polled own an air fryer. And, of those, 57% have used the appliance to make a less greasy and less time-consuming, version of the traditional fried breakfast.
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