Shannon Airport ranked best airport brand in Ireland

SHANNON Airport has been ranked the country’s best airport brand, according to the latest figures.

The airport placed in the top 100 at number 54 and is the highest-ranking airport brand in Ireland.  

Research company RedC conducted a Brand Reaction Index (BRI) to see which brand, out of 22 sectors, had the highest connection with consumers. 

Tim Ryan, Head of Brand and Marketing at The Shannon Airport Group, said: “It is fantastic to see we are ranked as the top airport brand in the country, and this really acknowledges the work across all our departments here in the airport. 

“It is because of this, that people associate such positive emotions and meaningful connections with Shannon Airport.” 

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Explaining exactly what the BRI Test aims to measure, Jane Dunleavy, Associate Director of RedC said: “We do this BRI study to test if a brand has a strong enough emotional connection to drive positive feelings. 

“Our work suggests that strong emotional connections are vitally important as one of the key shortcuts to deliver brand choice - so, the higher the BRI score, the more likely a brand is to be chosen vs. competitors.” 

Other brands ranked under the Airport and Aviation sector in the overall index include Aer Lingus in 13th place, Cork Airport at 58, Ryanair at 71 and Dublin Airport at 85. 

The top three brands in the country are Cadbury Dairy Milk in first place, Tayto in second and Lidl in third.