Clare's Dromoland Castle goes international for major 2026 networking event

Tourism Ireland recently held a ‘Ireland Meets the West End’ event in London where 37 British meeting and events professionals met with businesses from across Ireland, including Dromoland Castle.

The annual B2B meeting, held in conjunction with Fáilte Ireland and Tourism NI, saw the buyers from Britain do business with 36 Irish tourism organisations. 

The meeting provided a valuable opportunity for the companies from Ireland to showcase and sell their product, aiming to inspire the British buyers to confirm their corporate meetings and incentive events in Ireland for 2026 and beyond. Around 720 commercial meetings were conducted at the event.

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Tourism Ireland’s message is that Ireland offers a winning combination of world-class infrastructure, unique and luxurious accommodation, state-of-the-art venues, spectacular landscapes, the warmest of welcomes and fantastic hospitality, making it an ideal destination for meetings, incentive travel and events of all sizes.

David Boyce, Tourism Ireland’s Head of Business, Events and Luxury, said: “Tourism Ireland was delighted to welcome so many top British meetings and events professionals to our annual ‘Ireland Meets the West End’ event and meet our partners from Ireland – demonstrating their commitment to, and interest in, Ireland for 2026 and beyond.

“Business travel is high value and often midweek and off season by its nature, thereby aligning with Tourism Ireland’s strategy to grow overseas tourism revenue outside of the peak summer season.”

Tourism Ireland’s goal is to enable 7,500 commercial business events meetings this year – connecting tourism operators from Ireland with overseas buyers to grow and support businesses across the island. 

‘Meet in Ireland’ is the official MICE (meetings, incentives, conferences and events) brand for the island of Ireland, comprising Tourism Ireland, Fáilte Ireland and Tourism Northern Ireland, who work in partnership to promote the island of Ireland as a leading business events destination.