ALERT: Online shoppers warned as fake ads are found online impersonating popular stores

There has been reports of fake advertisements in circulation recently in the lead up to the busy Christmas period and online shoppers have been warned to be extra vigilant.

Bank of Ireland has today, on Monday December 22, issued a warning to customers about the social media advertisements currently in circulation which are impersonating well-known retailers offering deals and bargains.

With more people online shopping than usual in the lead up to Christmas, fraudsters are increasingly targeting consumers through scam social media advertisements.

These ads often impersonate well-known retailers, luring shoppers with fake offers and directing them to counterfeit websites designed to steal personal and financial information.

The Bank is also reminding customers that its dedicated fraud support team is available 24 hours a day, seven days a week throughout Christmas and New Year.

Last year Bank of Ireland’s fraud prevention team received over 10,000 calls from customers during the peak holiday period (23 December to 29 December), with 550 calls on Christmas day alone.

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Below are examples of the scam social media advertisements circulating social media, provided by Bank of Ireland:

Key advice for consumers:

• Be cautious of social media ads that look too good to be true.
• Always verify that you are shopping on the official website of a retailer.
• Avoid clicking on links in unsolicited messages or posts - go to the retailer’s website for offers.
• If you suspect fraud, contact Bank of Ireland immediately.

Nicola Sadlier, Head of Fraud, Bank of Ireland said: “Christmas should be a time of joy, not worry. Unfortunately, fraudsters see this season as an opportunity to exploit consumers, and we’re seeing many fake adverts currently which are impersonating well known retailers. Our fraud team is working around the clock, even over the Christmas and New Year period, to support customers. If something feels suspicious, trust your instincts and reach out to us straight away.”

Bank of Ireland customers can call the fraud team 24/7 on Freephone 1800 946 764.