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18 Sept 2025
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18 Sept 2025
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The newly released index, which lists the top 176 most emotionally connected brands, shows Shannon Airport placed at number 48
Shannon Airport has retained its position as the country’s top airport brand for the third consecutive year, according to the RED C Brand Reaction Index (BRI) Ireland 2025.
The newly released index, which lists the top 176 most emotionally connected brands, shows Shannon Airport placed at number 48, up three places on last year’s list and once again making it the highest-ranking airport brand in the country.
CEO of The Shannon Airport Group, Mary Considine, said: “We are absolutely delighted to be recognised as Ireland's top airport brand for a third year running. An excellent customer experience is always our priority here at Shannon Airport, so this comprehensive Red C testing is really important as a measure of how we are connecting with customers and delivering on that every year.
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"We’re incredibly grateful to our loyal passengers—not just for choosing to fly Shannon, but for recognising what we work so hard to deliver every day: great value, accessibility, convenience and comfort. Our fantastic teams across Shannon Airport consistently go the extra mile to make each journey smooth and enjoyable, and this announcement is a true reflection of their passion and dedication. A huge thank you to them all," she concluded.
RED C conducted the BRI Test on 176 brands across 21 sectors between June 5 and 25 of this year. The Index uses facial expressions as shortcuts for emotions, to determine which brands have the strongest emotional connection with Irish consumers.
The full Red C Brand Reaction Index (BRI) 2025 is available HERE
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