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05 Sept 2025

'Luxury Ireland Showcase' puts County Clare in the spotlight

The aim of the event is to highlight the superb tourism offering to the British tour operators in attendance

'Luxury Ireland Showcase' puts County Clare in the spotlight

Pictured is Jen O’Higgins, Tourism Ireland (left); Olivia Frawley, Dromoland Castle (seventh left); Irene Hamilton, Sionnan Luxury Cruises (fourth right) and David Boyce, Tourism Ireland (right)

Top British tour operators are taking part in Tourism Ireland’s 'Luxury Ireland Showcase' in London this week.

Currently, they are both meeting and doing business with 15 luxury tourism companies from across Ireland, including Clare's very own Dromoland Castle and Sionnan Luxury Cruises.

The aim of the event is to highlight the superb tourism offering to the British tour operators in attendance.

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It involves a programme of bespoke one-to-one appointments and networking sessions, providing an excellent opportunity for the tourism companies from Ireland to promote their luxury products, services and to negotiate business for the rest of 2025 and beyond. Guests also enjoyed a jewellery-making workshop by Silver Works.

David Boyce, Tourism Ireland’s Head of Business Events and Luxury, said: “Our 'Luxury Ireland Showcase' is an excellent platform to highlight our luxury tourism offering – from our boutique hotels, castles, luxury resorts and spas to our rich culture and heritage. Events like this provide a valuable opportunity for Tourism Ireland and our partners to meet and network with influential luxury tour operators, helping to secure a greater share of their business for Ireland."

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