Ireland's top YouTuber has earned almost €28 million, study shows

Ireland's top YouTuber has earned close to an estimated €28 million according to a new study. 

Research has revealed Jacksepticeye is the highest-earning YouTube creator from Ireland.

The study by online casino review site Casino.co.uk analysed the subscription volume of every European country’s top content creator on YouTube and their earning potential to arrive at the highest-earning YouTube creator from each country.

Ireland boasts Jacksepticeye (Seán William McLoughlin) as the most followed content creator from his country, having 29.3 million YouTube subscribers. His content creation theme sits around video gaming broadcasts, spine-chilling storylines and TikTok reactions.

Seán William McLoughlin, as he is originally known, has raked in 16 billion views on the platform so far. The YouTube star's estimated earnings sum up to €27.7 million ($33 million), and can earn on average €5,946 ($6,424) per video.

A spokesperson for Casino.co.uk commented: "The popularity of entertainment creators on YouTube has always been prominent, and these findings feature an interesting insight into the most popular YouTube creators from each European country.  

"YouTube creators have become an important part of the entertainment industry, as they have the power to influence trends and promote new products". 

The study was conducted by Casino.co.uk, an online site that provides the best UK casino reviews and ratings.