'I don't believe it' - Irish supermarket selling Easter eggs before Christmas but not all is as it seems
Supermarket in Swords announces its yearly tradition of selling Easter eggs on the week of Christmas
A Dublin shop is selling Easter eggs this week, leaving casual shoppers baffled.
JC's Supermarket in Swords is back with their yearly tradition of selling Easter eggs on the week of Christmas.
Regular shoppers at the supermarket look forward to the tradition every year and have said on their social media platforms "it's not Christmas without an Easter egg."
This year's tradition included Elf on the Shelf's who were guarding the Easter eggs and dressed in different costumes.
Other social media users who would not be familiar with JC's annual traditional gave shocked reactions to JC's post on Facebook.
One Facebook user commented, "I don’t believe it.. I want to see the elves hold up todays paper to prove the date."