'Devil wears Zara' as retailer under fire as campaign is compared to genocide

MAJOR retailer Zara have issued an apology after being accused of ‘comparing their recent campagin to genocide in Gaza.’

The popular fashion chain is under fire across social media, for the campaign itself and for the apology issued. 

The retailer took to their Instagram account to say: “Unfortunately, some customers felt offended by these images, which have now been removed, and saw in them something far from what was intended when they were created.”

The images in the campaign were marked as a ‘mistake’ by Zara as they claimed they ‘were conceived in July and they were photographed in September, prior to the start of the Israel-Gaza war on October, 7.

Model Kirsten McMenamy is seen holding  a mannequin wrapped in white material while the set appears to have damaged plasterboard.

The retailer claimed the campaign displayed "a series of images of unfinished sculptures in a sculptor’s studio and was created with the sole purpose of showcasing craftmade garments in an artistic context.”

Many people have took to social media platform X, formerly known as Twitter with the #BoycottZara with their frustrations. 

One user said; “Devils wears Zara”, while another said “see you never again Zara.”